In our Recent Online And Direct To Consumer Retailing, Frederick Moran Managing Director of The Benchmark Company, LLC compares online retailers’ performance to that of traditional brick-and-mortar retailers, noting that the former group better withstood the economic recession as a result of being younger, less burdened by inventory and generally more efficient. However, he goes on to clarify that the secular market shift toward online retailers continued but did not accelerate during the downturn. Mr. Moran had four buy recommendations below is one to get the other three read the full Online And Direct To Consumer Retailing Report ;
Mr. Moran: Maybe I will just mention my specific thesis on each of my buy recommendations. I have four “buy”-rated stocks right now. The first one is GSI Commerce, ticker GSIC, a $19 stock with a $25 price target. GSIC is a $1 billion company, both in terms of revenue and market cap, and it is an extremely unique e-commerce operator. They don’t actually brand anything or sell any of their own products, all they do is facilitate the Internet service for other retailers. They basically produce the Web site, control the warehouse, take the orders and do the deliveries for 100 different partners from Dick’s Sporting Goods to Sports Authority to the professional sports leagues and others. This year GSI is growing new partners at a record pace and seeing positive growth out of their existing partners. The company has never lost a partner to taking the service in-house or to a competitor. The only time they’ve lost a partner is because that partner went bankrupt for company-specific reasons. So I think GSI has the ability to grow cash flow 15% to 20% a year, including this year during the downturn. And we could possibly see an acceleration from that level if the economy allows for it.
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