Portfolio Manager Sonu Kalra of Fidelity Investments says Keurig Green Mountain Inc (GMCR) has been a large contributor to his firm’s portfolio over the past year, as the firm generated a differentiated view of the stock from other investors.
“This was a very controversial stock a couple of years ago, and once again our research capabilities enabled us to have a differentiated view,” Kalra said. “Our research and our consumer survey work showed that consumers really valued the variety that Green Mountain had to offer.”
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Game changers for Keurig Green Mountain included the extension of their partnership with Starbucks Corporation (SBUX), and its recent deal with The Coca-Cola Company (KO), Kalra says.
“Coke actually took a stake in the company to help Keurig launch its cold beverage product…This is expected to launch late next year, and there should be a tremendous amount of opportunity here as the cold beverage category is multiples larger in size versus the hot beverage category,” Kalra said.
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