Technology >> CEO Interviews >> November 13, 2000
ZORAWAR BIRI SINGH, President and Chief Executive Officer, co-founded
Idapta in February 1999 with the idea of building an enterprise software
company to attack the significant opportunity within B2B e-commerce.
Previously, he was COO of RelevantKnowledge Inc., a pioneering Internet
audience measurement and Web-ratings company that merged with
MediaMetrix (NASDAQ: MMXI) in October 1998. Prior to joining
RelevantKnowledge, Mr. Singh served as a consultant for Ernst & Young's
communications, media and Internet commerce practice in Atlanta. Before
that, he worked for several years in product development/management,
marketing, and sales positions at Northern Telecom (NORTEL) in Raleigh,
NC and Canada. While at NORTEL, Mr. Singh successfully brought to market
three significant communications products, and in 1995 helped NORTEL
launch a new technology venture, managing its marketing and sales
operations. He holds an MBA from the Kenan-Flagler School of Business,
University of North Carolina and an undergraduate degree from North
Carolina State University. Profile
Mr. Singh: Idapta is at the core of emarkets; we build enterprise
software for B2B e-markets. Specifically, we have a commerce
