Consumer >> CEO Interviews >> December 4, 2000

William Samuels – Actv Inc (iatv)

WILLIAM C. SAMUELS joined ACTV, Inc. in 1989 and currently serves as Chairman and Chief Executive Officer. Under his leadership, ACTV has pioneered the convergence of traditional television programming with the Internet, and created interactive one-to-one digital television. Mr. Samuels spearheaded ACTV's growth from an early stage research and development company in the late 1980s, to its current status as a recognized leader in TV/Web convergence and interactive digital television. During his tenure, Mr. Samuels has established one of the industry's most respected management teams and has been the driving force behind ACTV's patent strategy and powerful portfolio of proprietary technology. Since joining the company, Mr. Samuels has pursued a consistent vision that has enabled ACTV to achieve its leadership role, fortified by strong partnerships and unmatched experience in creating and delivering compelling interactive content. Leveraging ACTV's HyperTV' and 'Individualized TV' technologies, Mr. Samuels continues to pioneer the development and delivery of high quality content for digital television and for the convergence of TV programming with the Internet. Mr. Samuels is committed to bridging the digital divide, making the benefits of digital television and broadband technology available to everyone ' not only for entertainment, but also for education. He is a firm believer that ACTV will help establish a new era in television and the Internet ' one in which compelling content allows the two mediums to have a yet-to-be realized positive impact on society as a whole. Mr. Samuels received a Juris Doctor from Harvard Law School and is a graduate of the Massachusetts Institute of Technology (MIT). Very active in Democratic politics, Mr. Samuels is a strong proponent of corporate responsibility and sits on the Board of Directors of the Council on Economic Priorities. Profile
TWST: Could you provide our readers with a brief overview of ACTV?

Mr. Samuels: ACTV is a leading digital media company that provides

software-based tools to programmers and advertisers which