Consumer >> CEO Interviews >> July 23, 2001
WENDY BOROW-JOHNSON is CEO and President of RnetHealth, Inc. Ms. Borow-
Johnson serves on the Board of several e-healthcare companies. Most
notably, she is the Chair of the Board of Teha (the e-healthcare
association). Before assuming responsibility at RnetHealth, she started
her own strategic marketing consultancy, Com-Med Strategic Alliances, to
help healthcare companies benefit from and create new media products in
broadcast, cable telephone, CD-ROM, interactive television and the
Internet. Ms. Borow-Johnson served as Managing Director of McCann
Consumer Healthcare and is the former President and Founder of Com-Med
Interactive, an electronic media packaging division for healthcare for
Medicus/DMB&B where she was also a Senior Vice President of
Medicus/North America. She has worked on strategic marketing and
communications programs for over 50 healthcare products for 15 major
healthcare companies and professional medical associations with client
assignments including: Procter and Gamble, Eli Lilly, Zimmer, Roche,
CNN's Accent Health, The New York Times, ATT Personal On Line Services,
Physicians On Line (POL), Allergen, Zeneca, Astra Merck, and Novartis
Pharmaceuticals, among others. As the first woman Vice President of the
American Medical Association, she initiated national consumer health
campaigns that reached over 90 million people. She was the Founder,
President and CEO of American Medical Television, a partnership of NBC
Cable and the American Medical Association. She served on the Media
Council for America Responds to AIDS. She served as liaison to the FDA
for establishment of Direct to Consumer Guidelines for prescription drug
advertising and promotional guidelines for continuing medical education
(CME), video products and health product messages on the Internet. She
graduated from Goucher College Magna Cum Laude/Phi Beta Kappa and
received a Master's degree from Goddard College as well as a Certificate
in Psychotherapy from the Judge Baker Guidance Center of Harvard Medical
School, where she was the only non-MD in the Child Psychiatry Residency
program under Dr. Julius Richmond. Ms. Borow-Johnson is a recognized
spokesperson on health care and new media and is the recipient of
numerous awards including the Public Relations Society of America's
Bronze Anvil, The International Health and Medical Film Festival's
Freddie Award, The New York Film Festival Gold Medal, the Skye Award
from Women in Communications and the Alvarez Award from The American
Medical Writers Association. Most recently, Today's Chicago Woman
magazine named her one of 100 women making a difference in Chicago. Profile
RnetHealth?
Ms. Borow-Johnson: RnetHealth started as the Recovery Television Network
back in 1997, and then had its
