Technology >> Analyst Interviews >> August 9, 2004

WEB-BASED & INTERACTIVE TELEVISION APPLICATIONS: TREVOR KAUFMAN – SCHEMATIC

Trevor Kaufman began Schematic after founding and serving as co-CEO of Kaufman Patricof Enterprises (KPE), a successful New York-based Web design and consulting firm backed by Grey Advertising. Mr. Kaufman was one of the pioneers of Website development and has 10 years' experience managing Internet production teams and creating software applications for the Web, first for Voyager, a pioneering and highly acclaimed New York new media publisher, and then at KPE. He has personally produced some of the Web's most important early projects, including an online tour for Paul McCartney, CBS's first network-wide Website, and the online campaign strategy and site for the President and Vice President in the 1996 national election. Mr. Kaufman has been featured as a regular technology commentator on television and in numerous magazines and trade publications for his groundbreaking work, including recognition as one of Newsweek's 'Net 50: The Fifty People Who Matter Most on the Internet.'s He is a graduate of the University of Virginia. Profile
TWST: May we start with a quick overview of Schematic?

Mr. Kaufman: We started as a company called The Content Project in March

1999, which was a Web development company here in LA with