Industry & Services >> CEO Interviews >> April 14, 2004
TOM SIMONS is President/Creative Director of PARTNERS+simons. Tom
graduated from Harvard College in 1975 and Environmental Studies),
educated far beyond his actual intellect. His advertising career began
with his hire at Hill, Holliday, Connors, Cosmopulos as a "potentially
useful person." Three years later he left as an Art Director and moved
to Arnold & Company, where he was named Associate Creative Director. In
1981, he co-founded Rizzo, Simons, Cohn, and in 1989, PARTNERS+simons,
now one of the largest independent advertising communications firms in
New England, depending on who's counting. Decorated for his art
direction and creative direction for Blue Cross Blue Shield, Benetton,
PC WEEK, Staples, Charles Schwab & Company and New Balance Athletic
Shoe, Tom was named Print Art Director in New England ADWEEK's 1992
"Creative All-Stars" and ADWEEK's Creative Director in 1994.
Nonetheless, his three children are convinced he will never be as good
as he was when he was responsible for the giant inflatable lock on The
Fortress building. On the business side of things, Tom's success with
the "Hollywood Model" has attracted the attention of regional and
national media, resulting in an appearance on the cover of Inc. Magazine
and in the August 8 edition of the Wall Street Journal. He has published
articles in The Boston Business Journal, The Advertiser and Inc
Magazine. He has authored or co-authored six different eBooks - all
available on amazon.com - on how to work collaboratively to build
successful brands, identities, content delivery systems and
relationships in these very dynamic times. In addition to serving as the
Co-President of the Board of Directors of Parents' and Children's
Services, he is the Chair-elect of The Boston Idea Group and a member of
the Massachusetts Interactive Media Council Board of Directors (MIMC).
He is also an active participant in the Mayor's Digital Bridge
Foundation and the Young Grafitti Masters. In October 2000, Tom accepted
the Arnold Rosoff Award for the brand building advertising campaign
created in collaboration by Blue Cross Blue Shield of Massachusetts and
PARTNERS+simons. Profile
Mr. Simons: We are a marketing communications firm that is coming up on
its 15th anniversary in the beginning of May. We have 55
