Consumer >> CEO Interviews >> February 24, 2003

Stew Leonard Jr. – Stew Leonard’s

STEW LEONARD JR. is President and Chief Executive Officer of Stew Leonard's. He grew up in his family's dairy business as a kid standing on a milk case and cleaning out day-old cream cans. His father, after receiving a Small Business Administration loan, built a retail dairy store in 1969 with seven employees and Mr. Leonard found himself stocking shelves, making ice cream and working the cash register. Mr. Leonard attended Ithaca College in New York and graduated with a degree in Accounting in 1976. In 1982, after receiving his MBA from the University of California at Los Angeles, he was promoted to President. His training was to work side-by-side with his father in the trenches of this $40 million a year family business. In 1991, Mr. Leonard was promoted to President and CEO and took over the reins. Stew Leonard's has taken the fresh dairy concept and expanded into meats, fish, produce, bakery, cheese and wine. Today, in addition to the headquarters store in Norwalk, Connecticut, Stew Leonard's has stores in Danbury, Connecticut, and Yonkers, New York, with a fourth store planned for 2004. The company has annual sales of nearly $300 million and employs close to 2,000 people. Mr. Leonard's management style is built around an acronym for S.T.E.W. Satisfy the customer, work together as a Team; strive for Excellence at everything you do; and get the customer to say WOW. Mr. Leonard is also on the Board of the Connecticut American Heart Association. Profile
TWST: Give us a brief historical sketch of the company and a

picture of the company as it is now.

Mr. Leonard: My ancestors have been in baking and dairy farming

since the 1600s. They moved