Consumer >> CEO Interviews >> April 27, 1998

Steven Nichols – K-swiss Inc (ksws)

STEVEN NICHOLS is a veteran in the footwear business, having sold shoes since his teen years, when he worked in his grandfather's shoe store. Nichols purchased K-Swiss in 1987, taking the company public in 1990. During that time, K-Swiss' product line expanded from the original Classic leather tennis shoe to over 30 different styles, including tennis, outdoor, nautical and children's shoes. Prior to acquiring K- Swiss, Nichols spent seven years at Stride Rite Corporation. From 1982 to 1986, Nichols was president of Stride Rite Footwear, the corporation's largest and most profitable division, which manufactured, marketed and distributed shoes, sneakers and related products. At the Stride Rite Corporation, Nichols was also director and vice president of merchandise and marketing plans, overseeing the marketing of Sperry Topsiders, Herman Survivors, Keds and Grasshopper shoes. From 1979 to 1982, Nichols was chairman of Stride Rite Retail Corporation, the largest branded retailer of children's shoes in the United States. During his tenure, Stride Rite's retail sales doubled. Nichols holds a bachelor of science degree in banking and finance from New York University. Profile
TWST: Please give us a brief summary of K-Swiss. And then tell us what

you see as the challenges and opportunities over the next few years for

your company.

Mr. Nichols: K-Swiss is a 32 year