Technology >> CEO Interviews >> April 17, 2000
STEVEN H. KREIN is the Chairman and Chief Executive Officer of
Promotions.com, the Internet promotion experts. Since the company's
inception in 1996, Mr. Krein has grown Promotions.com from an Internet
start-up with two employees to a thriving force in the promotions
industry, with more than 180 employees. He has led the company in
developing a top-tier client list that includes such recognized names as
Kraft Foods, Warner Bros., General Mills, WWF, NBC, Road Runner and The
Sharper Image. He is a noted speaker on several issues concerning the
interactive marketing industry, including Internet promotions,
permission-based direct marketing, Internet privacy, incentive
advertising, and electronic commerce. He has appeared before several
trade groups and educational forums such as Internet World, Promotion
Marketers Association's Annual Conference, Direct Marketers
Association's Annual Conference and the National Center for Database
Marketing. Mr. Krein holds a Bachelor of Arts degree from the University
of Maryland and a Juris Doctor degree from Widener University School of
Law. He began his career working for Apple Computer, where he was
responsible for spearheading the company's drive into New Jersey,
Pennsylvania and Delaware. In 1992, he co-founded the first online
service for Delaware attorneys, helping to pioneer the Delaware legal
profession's transition into the Information Age. In 1995, the New York
Law Publishing Company (now American Lawyer) recruited Mr. Krein as
Assistant Publisher to create and manage its Web-based online service
for lawyers, Law Journal EXTRA! Profile
Mr. Krein: Promotions.com is a global Internet promotion solutions
company. We help companies execute on Internet promotions by providing
