Technology >> CEO Interviews >> December 16, 2002

Sebastian Cassetta – Smartserv Online Inc (ssol)

SEBASTIAN E. CASSETTA has been the Chairman of the Board and Chief Executive Officer of SmartServ Online, Inc., since its inception, and brings to the company over 20 years of international business experience and leadership. He is the former President of Burns and Roe Securacom Inc., a company that specialized in engineering and large-scale systems integration. Formed in partnership with Burns and Roe, one of America's top six engineering firms, Mr. Cassetta took Securacom from startup to over $28 million in sales in two years. He is also a former Director, Managing Director and Vice President of Brinks Inc., a company with operations in 52 countries worldwide. At Brinks, he expanded international operations in over 15 countries, creating over 6,000 jobs and over $100 million in new revenue. He is the youngest person to be appointed a Vice President in Brinks' 140-year history. Appointed by President Reagan and Department of Commerce Secretary Malcolm Baldridge, Mr. Cassetta served on both the U.S. Export Council and The Industry Sector Advisory Committee (ISAC) regarding GATT (Tokyo round) negotiations. He is a former member of the Board of Directors of The Young Presidents' Organization and is the former Chairman of the New York Chapter. He is currently a member of the Chief Executive's Organization. Profile
TWST: Would you begin with a brief overview of Smartserv Online, as well

as what your business model looks like?

Mr. Cassetta: SmartServ is a Web and wireless applications service

provider