Technology >> CEO Interviews >> December 17, 2001

Rudy Puryear – Lante Corporation (lnte)

RUDY PURYEAR is President and CEO of Lante Corporation. Since joining Lante in June 1999, Mr. Puryear has embarked on a sustained drive to grow the company and position it for long-term success in the Internet services marketplace. Mr. Puryear is a recognized expert on the emergence of the electronic economy and its impact on both traditional companies and start-up ventures. He has advised clients representing a broad cross-section of industries worldwide, and he has been a sought- after speaker with appearances at venues like the World Economic Forum and the OECD's Electronic Commerce Conference at Ottawa. His insights have been featured in leading business publications such as The Wall Street Journal, Forbes, The Financial Times and Fortune. He was named the world's seventh most influential consultant by respected industry publication Consulting magazine in June 2000. Prior to joining Lante, Mr. Puryear was Andersen Consulting's Global Managing Partner for e- commerce, responsible for the overall development and direction of their e-commerce strategy. Under his direction, Andersen Consulting's business in this market grew to be ranked as the largest e-commerce practice in the world by International Data Corporation in 1999. Before that, he was Managing Director for Nolan, Norton & Co., an information technology strategy consulting firm. Profile
TWST: Could we begin with a brief introduction to Lante, along with a

short history of the company and one about you?

Mr. Puryear: I joined Lante about two and a half years ago as