Consumer >> CEO Interviews >> January 3, 2005
ROGER M. LAVERTY is Chief Executive Officer of Diedrich Coffee, Inc.
Previously, he was the CEO of Smart & Final, a publicly traded NYSE
company. Smart & Final operates non-membership warehouse grocery stores
and a foodservice distribution business. He left Smart & Final in 1998
after 19 years with the company. Since that time, Mr. Laverty has been
involved in a number of venture capital financed operations. He also
became a member of the company's Board of Directors upon assuming the
position of CEO. Profile
Coffee?
Mr. Laverty: Diedrich Coffee today is composed of three different coffee
brands: Diedrich Coffee, which is mainly
