Consumer >> CEO Interviews >> February 9, 2004

ROBERT STRUBLE – IBIQUITY DIGITAL CORPORATION

ROBERT J. STRUBLE, President, CEO and Chairman of the Board Bob Struble, President, CEO and Chairman of iBiquity Digital Corporation, is an industry leader in the transformation of the radio broadcasting industry for the digital era. As the leader of iBiquity Digital, Bob maintains overall responsibility for the company's efforts to successfully commercialize iBiquity's HD Radio' technology'the first dramatic change in radio broadcast technology in 100 years. During his tenure, he has assembled iBiquity's world-class technical and management teams, supervised the successful development of its technology, managed the Company's regulatory efforts with the Federal Communications Commission and secured the investment community's support for iBiquity. Bob has broad experience in building and managing both large and small technology companies, including successful fund-raising and coalition building efforts. Through the merger of USA Digital Radio and Lucent Digital Radio, Bob formed iBiquity in 2000. With the acquisition of key intellectual property from Digital Radio Express, he positioned iBiquity as the sole developer of HD Radio technology. Most recently Bob has overseen the acquisition of Command Audio's licensing rights to further supplement iBiquity's product offerings and patent portfolio. During his career, Bob has held leadership roles as President of both CBS/Westinghouse Communications and CBS/Westinghouse Wireless Solutions Company. While at CBS/Westinghouse he successfully oversaw digital product technology development and commercialization. Previously, Bob gained experience in strategy development, mergers and acquisition, design engineering, marketing, and new business development at CBS, McKinsey & Company, M.A. Hanna and Solvay. While at McKinsey, he consulted to Fortune 100 companies on setting up and spinning out entrepreneurial ventures. Bob earned his Bachelor's Degree in Chemical Engineering from MIT where he was elected into the Tau Beta Pi and Sigma Xi engineering honor societies, and an MBA from Harvard, where he graduated with high distinction as a Baker Scholar. Profile
TWST: Why don't we start off with a background and a quick overview of

iBiquity please?

Mr. Struble: Sure. iBiquity was formed in the early 90s, actually a

predecessor company by the large