Technology >> CEO Interviews >> October 21, 2003
RAJU REDDY Founder and CEO of Sierra Atlantic.Under Mr. Reddy's
leadership, Sierra Atlantic has become the leading e-Business integrator
by inventing breakthrough approaches to connect isolated category-leader
applications. Mr. Reddy is responsible for establishing trusted
relationships with Fortune 1000 customers as well as forming key
technology partnerships with industry leaders such as Oracle and General
Electric. Before founding Sierra Atlantic in 1993, he spent 15 years in
software development, marketing, general management, and as an
entrepreneur. During his ten years at Intel, he was instrumental in
establishing interface standards for software tools and engineered data
management systems in the Design Technology Group. He championed Intel's
Software Partner Program for the first-generation Pentium processor, and
built strong relationships with industry leaders Microsoft, Lotus,
Borland, and IBM. Mr. Reddy is a charter member of TiE, a renowned
Silicon Valley organization dedicated to the exchange of knowledge and
entrepreneurship. He is also a member of the board of trustees for
Puente, a Wharton School non-profit program which helps under-privileged
communities worldwide gain access to technology. Mr. Reddy holds a
bachelor of science degree in electrical engineering from Birla
Institute of Technology and Science in India, and a master of science
degree in computer science from Virginia Polytechnic Institute. Profile
Mr. Reddy: Yes. Sierra Atlantic is an IT services company focused on
enterprise packaged applications--implementation,
