Consumer >> CEO Interviews >> July 21, 2003
PHILIP J. PICCOLO, Vice President, Marketing of Escalade Sports, has
served Escalade Sports since 1994. Mr. Piccolo presently oversees
strategic brand development, new product development and all marketing
related functions for Escalade Sports products and brands. In addition,
he is actively involved in the strategic pursuit and acquisition of
other companies that provide additional strength and growth for
Escalade. Prior to Escalade Sports he served as a Senior Brand Manager
for Spalding Canada from 1989 to 1994, and a buyer for Canadian Tire
Corp. from 1984 to 1989. Mr. Piccolo received his degree in Marketing
and Economics from Humber College, Toronto, Ontario. Profile
TWST: Give us an overview of Escalade Sports.Mr. Piccolo: Last year, sales were $126.7 million for Escalade Sports
and we are projecting an increase for 2003. We own some of the top
brands in