Consumer >> CEO Interviews >> March 6, 2000
PETER L.H. SCHWENKOW is the President and founder of Deutsche
Entertainment AG. Mr Schwenkow studied Advertising and Communication
Sciences at the Berlin College of Arts. In 1978, he founded Concert
Concept as a local concert-promoting agency. In the Autumn of 1993, he
was appointed lecturer for the "Cultural Management" course of studies
at the Hanns Eisler Conservatory. He received in November of 1993 - one
year after the opening of the first variety theatre called Wintergarten.
- the "Berliner Zeitung" culture prize for his Wintergarten engagement
as a synthesis of the Arts. In 1995, he founded Deutsche Entertainment
AG and was appointed Chairman of the Board of the parent holding company
for the variety theatres 'Wintergarten' (Berlin), 'Friedrichbau'
(Stuttgart), and since 1997 'Roncalli's Apollo Variete' (Dusseldorf). In
May 1996, he was elected "Most Outstanding Businessman of the Year 1996"
by the Association of Self-Employed Businessmen. Since 1996, he has
become a Member of the General Assembly of the Berlin Chamber of
Commerce and Industry and that same year, founded coco Tours
Veranstaltungs GmbH in Berlin a national concert promoting agency which
promoted the German Rolling Stones Tour. In September 1998 Peter
Schwenkow went public with his Deutsche Entertainment AG at the Neuer
Markt in Frankfurt/Main. In the same year DEAG took over Balou
Entertainment in Cologne and Special Security Service. In 1999 Mr.
Schwenkow initiated his company take over of 50 % of Marshall Arts Ltd.
London. In spring 2000 the company took over STELLA Entertainmnet -
Germany's musical market leader and in summer the majority of the Swiss
live entertainment market leader Good News Productions, Zurich. Profile
and then bring us up to date as to what you see as the business and the
company today.
Mr. Schwenkow: The company goes
