Industry & Services >> CEO Interviews >> April 17, 2000

Per-olof Loof – Sensormatic Electronics Corporation (srm)

PER-OLOF LOOF is President and Chief Executive Officer of Sensormatic Electronics Corporation, the world leader in electronic security. Prior to joining Sensormatic, Per-Olof Loof was Senior Vice President of NCR's Financial Solutions Group, one of the world's leading suppliers to the retail financial services industry. Based in London, Loof had overall worldwide responsibility for the group, which has annual sales of approximately $3 billion. Mr. Loof reported to NCR Chairman and CEO Lars Nyberg and was a member of the NCR Leadership Team, which set strategic policy and direction for the company. Mr. Loof joined NCR from AT&T ISTEL, one of Europe's leading providers of integrated computing and communications services, where he was CEO. Before that, he worked for 12 years at Digital Equipment Corporation, where he was Vice President of Sales and Marketing for Europe. Previously, as Vice President of Financial Services Enterprises for Europe, he successfully led the growth of that business and its many European operations as they became fully integrated into Digital. Prior to joining Digital, Mr. Loof was a Senior Consultant and Manager with Arthur Andersen & Co. in both the United States and Sweden. Mr. Loof is a native of Sweden with a degree in Economics and Business from the Stockholm School of Economics. Profile
TWST: Could you begin by giving us a brief overview of Sensormatic

Electronics Corporation?

Mr. Loof: We are in the electronic security business and operate in 113

countries around the world.