Consumer >> CEO Interviews >> April 9, 2004

PAUL SOLTOFF – SENDTEC INC

PAUL SOLTOFF is Chairman & Chief Executive Officer of SendTec. Mr. Soltoff was Executive VP of Saatchi and Saatchi's TV direct response division in NY. He has over 20 years of advertising, media, direct marketing and e-marketing experience with premier national direct marketing companies such as AOL, National Geographic, Montgomery Ward, The Franklin Mint, and Nutri/Systems. He's been published in over 25 magazines and is a regular editor for ClickZ magazine on the topic of email marketing. Paul has a BS in Business Marketing from Temple University. Profile
TWST: Paul, may we start off then with an historical overview of

SendTec?

Mr. Soltoff: SendTec is a direct marketing services company with three

divisions, one is DNA, a performance-based