Consumer >> Analyst Interviews >> February 3, 2003
NANCY M. CHILDS is a Professor of Food Marketing in the Erivan K.
Haub School of Business at Saint Joseph's University,
Philadelphia. Dr. Childs has over 100 publications, proceedings
and book chapters addressing nutrition and health claim policy,
consumer, and commercialization issues. She serves on the
Editorial Advisory Board for several publications and edits the
academic Journal of Nutraceuticals, Functional & Medical Foods.
She serves as a member of the National Academy of Science Food
and Nutrition Board Food Forum and is a Founding Director of The
Nutraceutical Institute, a partnership between Saint Joseph's
University's Center for Food Marketing and Rutgers University.
She has served as an advisor to the FDA Dietary Supplement
Consumer Labeling Committee and as a member of numerous public
health and information agency committees, addressing consumer and
regulatory policy for functional foods and nutraceuticals. The
recipient of Saint Joseph's 1997 Extraordinary Achievement in
Research award, her research areas include the impact of
nutrition research incentives in the marketplace, product
positioning strategies and health claim marketing, consumer
characteristics, and market value impact of label regulation. She
also investigates issues in advertising to children. Profile
Institute?
Dr. Childs: The Nutraceuticals Institute is a partnership between
Saint Joseph's University in Philadelphia with the
