Consumer >> CEO Interviews >> December 23, 2004
MICHELLE MARKS Principal, Strategic and Creative Development leads the
development of both broad communications and creative strategies for
clients. A strong advocate for the power of content-oriented, narrative
design, she always seeks the most effective way to tell the client's
story. In addition to actively managing long term client relationships,
she contributes extensively to research, analysis and executive
interviews and the application of that research into tangible creative
expression. Prior to founding IOP Michelle worked as a design director
at Red Sky/Belk Mignogna Associates helping the company grow from 11
people to over 100; a designer at Wechsler and Partners; and with Saul
Bass at Bass Yeager. Michelle has designed, directed and managed a
variety of projects for clients such as American Express, Morgan
Stanley, NYNEX, Seagram, and Nabisco. Her work has earned her
recognition from the AIGA, Communication Arts, The AR100, and Graphis,
among others. She is currently a member of the AIGA and the National
Investor Relations Institute. Michelle grew up in Los Angeles,
California but persistent jaywalking led her to New York. She is a
graduate of Art Center College of Design. Profile
an overview of what you do.
Ms. Marks: Ideas On Purpose is a five-year old design firm. We are
fundamentally a creative
