Consumer >> CEO Interviews >> March 5, 2001

Michael Soenen – Ftd.com Inc (eftd)

MICHAEL J. SOENEN is the President and Chief Executive Officer of FTD.COM, INC. Mr. Soenen has served in this capacity since May 1999 and, just one year since the company's IPO, Mr. Soenen has nearly doubled the company's revenues to almost $100 million and achieved profitability in FTD.COM's fiscal year 2001 first quarter. He was Vice President- Marketing of FTD, Inc., the parent company of FTD.COM, prior to joining the company and from January 1997 until August 1998, Mr. Soenen was Director of Sales Promotion for FTD, Inc. Prior to FTD, Inc., Mr. Soenen was an Associate at Perry Corporation, a private equity firm, from August 1996 until December 1996. From July 1993 to July 1996, Mr. Soenen worked for Salomon Brothers, Inc., an investment banking firm. Mr. Soenen received a BA from Kalamazoo College in 1992. Profile
TWST: Could you provide us with a brief overview and history of the

company?

Mr. Soenen: Certainly, FTD.COM is an Internet and telephone marketer of

flowers and specialty gifts. We derive