Consumer >> CEO Interviews >> March 9, 2009
MAGID M. ABRAHAM is President, CEO and co-Founder of comScore, Inc. Prior to co-
founding comScore, Dr. Abraham was Founder and CEO of Paragren Technologies,
Inc., which specialized in delivering large scale customer relationship
marketing (CRM) systems for strategic and target marketing. Paragren's customer
base included large consumer marketing companies in the telecommunications,
financial services, travel and retail industries. Paragren is now part of Siebel
Systems. Before founding Paragren, Dr. Abraham was President and COO of
Information Resources, Inc., a major international research company, which he
led through a period of rapid growth in revenues, market share and profit.
Throughout his IRI career, Dr. Abraham was a prolific innovator who designed a
number of pioneering marketing applications that became standards of CPG
marketing practice. Dr. Abraham is a widely recognized expert on consumer
modeling and decision support systems. He has authored several articles in the
Harvard Business Review and Marketing Science. He has received the Paul Green
award from the American Marketing Association (AMA) for the "best article that
shows or demonstrates the most potential to contribute to the practice of
marketing research and research in marketing," and the AMA's William F. O'Dell
Award for an article "that has made the most significant long-term contribution
to the marketing discipline." Dr. Abraham has given numerous speeches on
marketing subjects at various industry conferences and forums. In 2008, he was
named an Ernst & Young Entrepreneur of the Year. Dr. Abraham received a PhD in
Operations Research and an MBA from MIT. He also holds an Engineering degree
from the Ecole Polytechnique, France's premier science and engineering school. Profile
Dr. Abraham: comScore was started nine years ago to measure consumer usage of
the Internet on a worldwide basis. Our business and the Internet have
