Technology >> CEO Interviews >> June 7, 2001
LAURIE MCCARTNEY is Founder, President and CEO of eStyle, Inc. Prior to
founding estyle, Ms. McCartney spent the bulk of her career in the
retail, consumer products, publishing and investment banking fields. Ms.
McCartney worked in The Walt Disney Company's Strategic Planning
department for four years, where she was responsible for evaluating and
selecting new business initiatives and expanding and repositioning
existing assets. While at Disney, Ms. McCartney worked on the expansion
of the Disney Store, oversaw the US and European Consumer Products
businesses, launched and expanded book and magazine publishing
initiatives, formulated Disney's education strategy, participated in the
integration of Capital Cities/ABC and helped reposition the marketing of
Disneyland Paris. In addition to her experience at Disney, Ms. McCartney
was previously Vice President of Corporate Strategy at Simon and
Schuster, a segment producer at Good Morning America, a reporter and
business development executive at Worth magazine, and a member of the
Mergers and Acquisitions department of Morgan Stanley. Ms. McCartney
holds an MBA with Distinction from the Harvard Business School and a BA
with Honors, Phi Beta Kappa, from the University of North Carolina at
Chapel Hill. She was named Entrepreneur of the Year in the Venture
Capital-Backed Business Category by Working Woman magazine, listed as
one of the top 100 Internet Executives by Digital Coast Reporter
magazine and selected by the Los Angeles Business Journal as one of the
top 10 executives shaping her industry. Profile
Ms. McCartney: eStyle was founded in October 1998. It was all about
creating a multi-channel lifestyle brand for today's busy
