Consumer >> CEO Interviews >> April 27, 2001

Laurence Geller – Strategic Hotel Capital Llc

LAURENCE S. GELLER is CEO of Strategic Hotel Capital, L.L.C. From May 1997 to the present he has been with this multinational organization specializing in ownership and intensive value added asset management services of first-class and luxury lodging real estate. From December 1989 to the present he was the founder and Chairman of Geller & Co., Chicago, Illinois. Geller & Co. is a real estate, gaming, tourism and lodging industry advisory company. Mr. Geller specialized in major hotel, corporate and real estate development, financing and structuring on an international basis. From 1984 through 1989, Mr. Geller was Executive Vice President and COO of Hyatt Development Corporation, Chicago, Illinois. He was responsible for real estate financing, development, construction, asset management, gaming development strategic planning, long stay product, and congregate care. Mr. Geller was a Finance and Development Consultant for major chains including Hyatt, Marriott, and Holiday Inn from 1981 to 1985. He consulted for all North American and International development and financing activities in addition to new product development. Also he was a Partner with Safari Management, Inc., which owned and operated 18 Holiday Inn Hotels. Additionally, Mr. Geller was a 50% partner in Berins & Co., Dallas, Texas from 1981 to 1989. This firm was a national lodging industry consultancy practice which was sold in 1989 to Arthur Andersen & Co. Mr. Geller was Senior Vice President of Holiday Inns, Inc., Memphis, Tennessee from 1976 to 1981 and was responsible for US Development with Planning, Real Estate, Financing and Franchising. Previously he had international responsibility, which included operations, franchising, development, real estate, financing, marketing, strategic and financial planning for Holiday Inn, Inc. outside of USA. From 1971 to 1976, Mr. Geller was a Director for Grand Metropolitan Hotels in London. He was responsible for development, real estate, financing, marketing, food and beverage operations, management contract growth, international expansion, gaming development, diversification and international operations. Profile
TWST: Can you give us a brief overview on the company?

Mr. Geller: We'll be four years old on May 1st, and we were started with

the purpose of becoming the preeminent owner and asset manager