Consumer >> CEO Interviews >> July 23, 2001

Larry Kramer – Marketwatch.com Inc (mktw)

LARRY KRAMER is the Founder of MarketWatch.com. He first proposed the creation of the joint venture between Data Broadcasting Corp. and CBS and led the company through its launch in October 1997. He also managed the company through its successful IPO in January 1999. He joined Data Broadcasting Corporation in 1994 following its acquisition of DataSport to run a Sports and News Division. There he created DBC News, the predecessor company to MarketWatch.com and served as Vice President of News, Sports, and Marketing for DBC. As Founder, President and Executive Editor of DataSport Inc. from 1991-1994, he created SporTrax, a hand- held sports information monitor, launched under a marketing agreement with The Sporting News. Prior to founding DataSport, Mr. Kramer spent more than 20 years in journalism as a reporter and editor. He started his career in 1974 as a reporter for the San Francisco Examiner. In 1977 he became a financial reporter for The Washington Post. In 1980 the Post promoted him to Executive Editor of The Trenton (New Jersey) Times. In 1982 he returned to the Post to serve first as assistant to Executive Editor Benjamin C. Bradlee and later as Assistant Managing Editor and Metro Editor. In 1986 he returned to the San Francisco Examiner as Executive Editor. In 1991 he left the Examiner to start Data Sport. During his distinguished career in the newspaper business, he has won a National Press Club Award, Gerald E. Loeb Award and Associated Press Awards for reporting. His staffs have won the Pulitzer Prize, Overseas Press Club Award, Seldon Ring Investigative Reporting Award and National Headliners Award. Mr. Kramer was Guest Lecturer at the Harvard Business School for 10 years. He holds an MBA degree from Harvard and a Bachelor of Science degree in Journalism and Political Science from Syracuse University. He was Committee Chairman of the American Society of Newspaper Editors and served as a member of the Pulitzer Prize Jury for a two-year term in 1987 and 1988. In 2000, he was named to the list of the 100 most influential business journalists of the 20th century. Mr. Kramer was a founding Board member of the Online Press Association in 2001. Profile
TWST: Could we begin with a brief introduction to MarketWatch.com, and

then an introduction to yourself?

Mr. Kramer: MarketWatch.com is a media company. It creates content,

financial news and