Technology >> CEO Interviews >> November 3, 2003
KELLY A. RODRIQUES, Chief Executive Officer of Totality Corp., sets the
overall direction for the company transitioning from a managed service
outsourcing company to a targeted focus on customer infrastructure
management. Mr. Rodriques brings to Totality over 17 years of experience
in managing and growing business-focused technology solution companies.
As a known leader in driving highly regarded and influential services
organizations, Mr. Rodriques was most recently founder and CEO of Novo,
a pioneer in the development of commercial Web applications for such
well-known brands as General Motors, Orbitz and Procter & Gamble.
Currently known as Semaphore Partners, the company serves as the premier
provider of technology services of Publicis Groupe, the world's fourth
largest marketing services holding company. Mr. Rodriques remains
Chairman of Semaphore Partners and Senior Consultant to Publicis.
Previously, Mr. Rodriques served as a Senior Executive with Ogilvy &
Mather, where he oversaw the company's national expansion and founded
its digital brand group, a first for the branding industry. His
entrepreneurial enthusiasm helped him turn an early interest in
technology into a software development company he co-founded and
ultimately sold to a larger public company. Throughout his career, Mr.
Rodriques has been dedicated to developing innovative technology-enabled
solutions that help Fortune 500 companies further their business
objectives. Profile
operations?
Mr. Rodriques: Totality is a managed service provider. Within the IT
outsourcing industry in the past several
