Financial Services >> CEO Interviews >> January 21, 2005

JOSEPH LAIRD JR. – LAIRD2

JOSEPH E. LAIRD, JR. Co-Founder, Chairman and Chief Executive Officer of Laird2 Mr. Laird has worked in the Database Information industry since 1986, when he created the first template for the analysis of the industry as a senior securities analyst at Hambrecht & Quist. Prior to founding Laird', he was Managing Director of the Database Information Strategic Industry Group at Veronis, Suhler & Associates Inc. for ten years. Mr. Laird's completed transactions include both mergers and acquisitions and financing assignments. Prior to joining VS&A in 1989, Mr. Laird was a principal, senior investment analyst, and venture capitalist with Hambrecht & Quist Group. His work as analyst and investment banker involved many leading information companies, including established companies such as Dun and Bradstreet, Reuters and ADP, and emerging growth companies such as Metromail, Paychex, Gartner Group, Acxiom, and MEDSTAT Systems of Actmedia to Heritage Media in 1989 and worked on investment banking projects involving CCC Information Services, Information America, TRW Information Systems (now Experian), and American City Business Journals. Mr. Laird also managed H&Q's venture portfolio in the information and marketing services industries. From 1971 to 1985, Mr. Laird served in executive positions at Stillman Maynard & Co., Paine Webber Mitchell Hutchins, and Cyrus J. Lawrence & Sons. Mr. Laird holds a BA from Franklin & Marshall College and an MBA from the Wharton School at the University of Pennsylvania. He is a member of the Advertising Research Foundation, the Software and Information Industry Association, and the Direct Marketing Association. Profile
TWST: What is Laird2?

Mr. Laird: We're an investment bank dedicated to the database

information services industry. I started the practice in 1985 as a

securities analyst at Hambrecht &