Consumer >> CEO Interviews >> April 14, 2002
JOHN DOUGLAS MORTON became President, Chief Executive Officer and
Chairman of the Board of Gart Sports Company in May 1995. Mr. Morton
joined Gart Sports in 1986 as Division Manager of Gart Sports' Utah
region. In 1988 he was promoted to Division Vice President of that
region and in 1990 to Vice President of Operations for Gart Sports. In
1994 Mr. Morton was promoted to Executive Vice President of Gart Sports
with responsibility for Stores, Distribution and Marketing. Prior to
joining Gart Sports he served in various positions with Wolfe's Sporting
Goods (a seven-store sporting goods retailer) from 1972 to 1980
including Merchandise Manager ' Ski, Camping, Golf and Tennis, Store
Manager, and Operations Manager. From 1980 until joining Gart Sports he
served as a District Manager for Malone and Hyde's sporting goods
division (a 40-store retail sporting goods retailer). Mr. Morton has
worked for over 30 years in the sporting goods retail industry. Profile
picture of what you are doing at the present time?
Mr. Morton: The company today is a combination of three retailers,
