Consumer >> CEO Interviews >> May 28, 2001
JIM STEIN is President and Managing Director of ValueStar Corporation.
During the 1980s, Mr. Stein founded and grew the Asian Yellow Pages and
the Hispanic Yellow Pages into the largest second language Yellow Page
company in the country with 24 directory titles in three states. In 1986
and 1987 he was recognized by the Association of Collegiate
Entrepreneurs and the Young Entrepreneurs Organization as one of the
nation's top 100 young entrepreneurs. In 1990 Mr. Stein Founded
ValueStar, an innovative company that rates local service and
professional firms on their level of customer satisfaction and awards a
ValueStar Certified symbol to companies that rate very high in customer
satisfaction. Through interacting with more than 3,000 local companies
and analyzing over 600,000 consumer responses to surveys, Mr. Stein has
developed easy to understand strategies for consumers to avoid
disappointing service and techniques to help companies build their
brand, better satisfy their customers, reduce their customer attrition,
increase their customer referral rate and use their reputation for
satisfying customers as a powerful marketing tool. Mr. Stein is an
expert in customer satisfaction, small business marketing and service
business management. Profile
TWST: Can we start out with some background and history of ValueStar?Mr. Stein: ValueStar is a rating company that also delivers a credit
card and debit cardholder benefit. We started in