Industry & Services >> CEO Interviews >> February 3, 2003

Jim Jardin – Directed Electronics Inc

JIM JARDIN has been Director of Marketing Programs for Directed Electronics Inc., since 1994, serving the company in a variety of positions in sales and marketing. A long-time mobile electronics enthusiast and installer, Mr. Jardin graduated from California State University San Marcos with a Bachelor of Science in Business Administration. He has been directly responsible for a number of innovative marketing and sales programs that have yielded tens of millions of dollars in business for the company, and was recognized by Dealerscope magazine as one of the '40 Under 40' young executives to watch in 2002. Profile
TWST: Could we begin with a brief historical sketch of Directed

Electronics and a picture of the company as it is now?

Mr. Jardin: Directed Electronics incorporated in 1986 in

California, and