Technology >> CEO Interviews >> January 22, 2004
JIM DAVIS is Senior Vice President and Chief Marketing Officer of SAS.
He heads SAS' worldwide marketing organization. He is responsible for
establishing key marketing initiatives, ensuring market-driven
development within R&D, and driving company growth with go-to-market
support. He is charged with accelerating the company's track record of
sustained profitability by supporting the efforts f a global sales and
marketing force. Mr. Davis has held leadership positions in information
technology, bringing practical IT experience to his role at SAS and to
organizations such as the IDC Leadership Council where he serves as a
Board member. Mr. Davis is often quoted in the media and invited t speak
on technology industry issues. He has recently written about the concept
of IT Portfolio Management, a trend that is dramatically changing the
approach to supplier configuration within IT departments today. Profile
Mr. Davis: SAS was founded in 1976, originally as an organization that
dealt with high-end statistical analytics. Before that, Jim
