Consumer >> CEO Interviews >> July 30, 2004
JAMES "JR" RIDINGER is President and CEO of Market America, Inc., an
Internet Marketing company that specializes in One-to-One Marketing and
Mass Customization. By focusing more on gaining share of customer rather
than market share, Market America has maintained 48 quarters of growth
since its founding in 1992. Ridinger has led the company to become a
leader in Mass Customization through innovative Internet technology and
product developments. His drive for continuous improvement has
transformed Market America from a small, home-based business into a
multinational company that continues to expand. Profile
Mr. Ridinger: Market America was founded in 1992 in my home. We have had
48 quarters of positive, consecutive growth. The company
