Consumer >> CEO Interviews >> May 4, 2001

James Firestone – Xerox Corporation (xrx)

JAMES A. FIRESTONE is Senior Vice President for the Corporate Strategy and Marketing Group for Xerox Corporation. He was appointed to this position May 2000. He also is a Corporate Officer. Mr. Firestone joined Xerox from IBM in August 1998 when he became President of the Xerox Channels Group. At IBM, Mr. Firestone was responsible for all of the company's consumer products and services for the home and family market. He joined IBM in 1995, helping launch a new division to develop and market hardware, software and multimedia products. Mr. Firestone headed the consumer division of Ameritech, a telecommunications company, from 1993 to 1995. From 1978 to 1993, he worked at American Express in a number of financial and general management positions, including President of the Japan division and President of the Travelers Cheque division. Mr. Firestone received a Bachelor's degree in International Economics from Georgetown University School of Foreign Services and a Master's degree in Management from Yale University. Profile
TWST: Can we start out with a quick update on Xerox? What's going on at

the moment and what do hings look like for the next year or two?

Mr. Firestone: Let me start by saying that Xerox