Consumer >> CEO Interviews >> February 10, 2003

J.darius Bikoff – Energy Brands Inc

J. DARIUS BIKOFF is President of Energy Brands Inc. Founded in 1996 and based in Whitestone, New York, Energy Brands is the parent company of glacau smartwater, glacau fruitwater and glacau vitaminwater, the pioneer in the nutrient-enhanced water category. Energy Brands continues to create new beverage categories for modern consumers through innovations in product, packaging and marketing. Mr. Bikoff began his career as a 'serial entrepreneur' in the metals industry in 1983 as a packaging supplier to top beverage companies worldwide. Mr. Bikoff has a history of innovative breakthroughs, including the creation of the patented 20-ounce sportsbottle ' which is in a number of museum collections including the Smithsonian. Mr. Bikoff has a Bachelor of Arts degree from Colgate University. He was awarded Brandweek's 'Marketers of the Next Generation' in 2000 and Crain's 'New York's Top Entrepreneurs' in 2001. Profile
TWST: Could we begin with a brief historical sketch of Energy

Brands and an overview of the things the company is doing at the

present time?

Mr. Bikoff: Energy Brands is the parent company of