Technology >> CEO Interviews >> May 27, 2004

HARRY RUDA – SOFTRICITY

HARRY RUDA is Chief Executive Officer of Softricity. Mr. Ruda's prestigious career spans over twenty-five years in the information and communications technology marketplace. Mr. Ruda joined the founders of Softricity as its CEO in June, 1999 when the company was still in the business planning stage and has continued in that role to the present time. Prior to Softricity, Mr. Ruda was President and CEO of ITS, a manufacturer of video access equipment for IP and ATM networks. ITS was acquired by Artel Video in 1999. Previous experience includes positions as General Manager, US Operations for Tennyson Technology, an Australian manufacturer of small office, integrated voice and data networking equipment, VP Sales and Marketing for Bridgeway Corporation, a network management systems company, and VP Field Operations for Bell Atlantic. Mr. Ruda also co-founded and was VP Sales and Marketing for Network Switching Systems, a manufacturer of integrated voice and data switching equipment which was later acquired by BBN Communications. Post- acquisition, Mr. Ruda served as BBN's VP for Integrated Network Sales, responsible for worldwide deployment of integrated T1 networks to enterprise accounts. Mr. Ruda also founded and operated a global telecomm consulting business, Global Technologies, whose clients were composed of many of the world's leading telco's including: Bellcore, NYNEX, France Telecom, PacBell and GTE Services. Mr. Ruda has a BS in Management Science from Rensselaer Polytechnic Institute, an MS in Operations Research from Rensselaer Polytechnic Institute and an MBA from Boston College. Profile
TWST: Would you give us a brief overview and history of Softricity, and

then give us a picture of things as they are now.

Mr. Ruda: Softricity is a Boston-based company. We were founded in