Technology >> CEO Interviews >> January 13, 2003

Greg Erman – Marketsoft Corporation

GREG ERMAN is currently President and CEO of MarketSoft Corporation, a prominent provider of enterprise marketing solutions. He raised $70 million in venture capital and built this software company to help organizations connect marketing activity with sales results. Previously, he was President and CEO of Waypoint Software Corporation, which developed eCommerce applications for business-to-business product catalogs on the Internet. He founded the company and sold the firm to Open Market, Inc., a publicly traded leader in Internet commerce, in 1997. His institutional investors earned an annualized 1,278% return. Prior to founding Waypoint, Mr. Erman served as Vice President of Sales and Marketing for an electronic messaging software company and spent eight years at Digital Equipment Corporation in national account sales and senior product management positions. He holds BSEE and Marketing MBA degrees with high honors from Rutgers University and serves on several Boards of Directors. Profile
TWST: Tell us what MarketSoft does.

Mr. Erman: We are in the enterprise marketing solutions category

and we are an enterprise software company with a set of solutions

specifically for