Consumer >> CEO Interviews >> August 3, 1998
GLEN R. EASTHOPE is CEO, Director and Founder of The General Store. Mr.
Easthope began his business career at age 18 in a mobile catering
business in Calgary called Easthope's Catering. He began the business
with one truck and operated it from his home with his wife making all of
the food. He established a warehouse and invited other drivers from the
competition to operate their own trucks as owner/operators. Independent
Caterers of Calgary was established, which manufactured the products
necessary for the owner/operators from a wholesale kitchen. Within five
years, the company's annual sales were over $3 million, and 27 trucks
were operating from the warehouse. After building and then selling other
commercial interests, and utilizing many of the successful ideas from
previous businesses, Mr. Easthope began developing 'The General Store'.
The concept was spawned after spending many hours with his wife walking
the endless aisles of a mega-supermarket. He felt that there had to be
an easier and more efficient way to buy groceries. Mr. Easthope is
responsible for all aspects of the company's day to day activities. Profile
sketch on the company, then bring us up to date. What do you see as the
challenges and the opportunities over the next two
