Technology >> CEO Interviews >> November 29, 1999

Gert Reinhardt – Ser Systeme Ag (sesg.f)

GERT REINHARDT is the Founder and Chief Executive Officer of SER Systeme AG. He laid the foundation of SER Systeme AG in 1984 when he started Reinhardt GmbH. Today, it is called SER Software Engineering GmbH and is part of the SER Group. Reinhardt GmbH developed an asset management software solution called VIP (today called V3) for capital investment companies, which is now an established market leader. In 1986, Reinhardt started development of the ITA electronic archiving system (InTelligent Access), which very quickly was further developed into a comprehensive document management solution. Mr. Reinhardt earned his master's degree in computer sciences at the University of Dortmund. Following this, he served as a system planner and project director at a savings bank in Munich and then as Director of Industrial Engineering for a metallurgical engineering project in Saudi Arabia. In 1982, he began working as an independent business consultant. In this capacity, among other IT-projects, he was involved in the realisation of large databank network solutions for the banking industry. In July 1997, as CEO of SER Systeme AG, Reinhardt successfully managed the IPO of the company on the Neuer Markt, Frankfurt. Since then, he has driven SER's national and international expansion, growing the business and making SER Europe a leader in document and knowledge management software and applications. Profile
TWST: Give me a brief overview of your company, some history. What are

your core activities and where do you see yourselves today?

Mr. Reinhardt: SER was established in 1984. In the beginning