Financial Services >> CEO Interviews >> December 23, 2004
JON KIDD, co-Founder and CMO of Life Asset Group, LLC, led the creation
of the Life Asset Group's name and brand identity. Currently, he leads
branding and integrated marketing efforts, including public relations,
tradeshow and interactive promotion. He also directs the development of
marketing programs for alliance partnerships, stimulating new revenue
growth for financial service firms and their reps by supplying compliant
marketing and education materials. Combined with a team of marketing
professionals and resources, these programs provide the essential tools
for each advisor's successful product extension. Prior to co-founding
Life Asset Group, He served as the Director of Business Development at
Grafik Marketing Communications, Alexandria, Virginia. Second-tier
clients included AOL and Motley Fool. He also played a pivotal
leadership role in creating marketing and business development
initiatives that resulted in over $100 million in capitalized billings
for Grafik as well as other national marketing-consulting firms like
ConnectedBrands and Patrick Marketing. His experience includes marketing
campaigns for FinanceWare, FinanicalEngines RedHat Software, Holland and
Knight, MindSpring, IBM, Worldbook and Fujitsu, among others. He
received a Bachelor of Science degree in Business Administration, with a
concentration in Marketing, at the University of Maryland, Frostburg. Profile
GARY BRECKA CEO, Managing Principal of Life Asset Group. Prior to his
leadership role with Life Asset Group, Gary Brecka served as the
Director of NT Financial Group. There he initiated the launch of
Securities and Futures subsidiaries of which he managed the Securities
Firm's European clientele. Other executive management experience
includes Sr. Advisor for Precision Capital Growth Fund, Vice President
of Corporate Development at Connected Brands, and Executive Chairman of
Precision Management Group Ltd. His most noteworthy accomplishments
include the creation of a proprietary volatility-based equity options
model, revenue growth initiatives that increased company income from
$9.5 million to $20 million. He is also a key domestic and international
speaker on equity and options trading strategies. Gary holds a Florida
Life Health and Variable Annuity License and is a graduate of the
University of Maryland, Frostburg Campus. He currently resides in Miami,
Florida where he manages Life Asset Group at the corporate headquarters. Profile
TWST: Kindly give us a short history of your company and an overview ofyour operations and your expertise.
Mr. Brecka: Our company was officially incorporated in April of 2003, so
we are