Technology >> CEO Interviews >> November 10, 1997

Edward L. Lundstrom – Sheldahl Inc (shel)

EDWARD L. LUNDSTROM is President and CEO of Sheldahl. He joined Sheldahl as Corporate Tax Manager in 1976 and has held positions of increasing responsibility in business, operations management, sales and marketing, and executive management. They include Corporate Controller; Vice President and Treasurer; President of the Sheldahl subsidiary Symbolic Displays, Inc. (SDI); Vice President, General Manager of the Northfield Circuit Division, Vice President Sales and Marketing and Executive Vice President. In January 1989, Mr. Lundstrom was named to Vice President of Sales and Marketing. In this position he managed the sales force through the Company's technical centers, directed all marketing efforts, and provided leadership for research, development, and product design. Under his leadership, the automotive market was targeted in 1988. He implemented the strategy beginning in 1989 by creating the Detroit Technical Center staffed with account managers, engineers and designers. This effort is largely responsible for the dramatic growth in automotive. Mr. Lundstrom was named Executive Vice President, September 1995. In this capacity his responsibility includes corporate marketing; core process redesign; information systems; and new business development, with an emphasis on international opportunities. In this capacity he led the effort to create a joint venture in China, Jinjiang Flex between Sheldahl, Wah Hing Holdings of Hong Kong and Jingxi Chemical of the PRC. Ed serves as Vice Chairman of the Joint Venture. He has extensive involvement in Sheldahl's globalization effort ' China and Europe. Mr. Lundstrom was named President, in September 1997 and CEO in January 1999. He has served as a member of the Ford Supplier Council, a group of executives representing 13 of the largest and most important strategic suppliers to Ford Electronics Division. Mr. Lundstrom has published a Venture Magazine article. Mr. Lundstrom has been a guest speaker at the World Trade Institute and the U.S. Department of Commerce on China. He holds a B.A. Degree in Accounting from the University of Minnesota and is a Certified Public Accountant. Mr. Lundstrom is graduate of the Minnesota Management Institute. He has attended the Senior Executive Management and Executive Leadership programs at MIT, the Wharton School and University of Minnesota. Profile
TWST: Could you start off by giving us an overview of Sheldahl's history

and products?

Mr. Lundstrom: Sheldahl was formed in 1955 by

Mr. G.T. Schjeldahl, so Sheldahl was spelled