Technology >> CEO Interviews >> March 8, 1999
E. KENNETH SEIFF is CEO and Founder of Bluefly, Inc. and Bluefly.com. At
the age of 26, and with just $5,000 of seed capital, Mr. Seiff walked
away from a promising career as an investment analyst with Founders
Equity in New York City and launched Pivot Rules, a golf sportswear
company. After an Initial Public Offering in May 1997, Mr. Seiff started
looking for ways to merge the growing popularity and opportunity of the
Internet with the company's updated line of high-quality golf clothing.
Mr. Seiff created Bluefly.com, the off-price, online apparel and
accessories store. Born and raised in New York City, he holds a BS in
Economics from The Wharton School of Business at the University of
Pennsylvania. Mr. Seiff began his career as a management consultant at
Lorne Weil, Inc., a New York-based strategic planning and corporate
development consulting firm. Profile
Mr. Seiff: Bluefly.com is an Internet retailer of designer fashions that
sells apparel and accessories at outlet store prices. We carry
