Technology >> CEO Interviews >> December 11, 2003
DREW EGINTON is currently Chairman and CEO of Marketswitch. Mr. Eginton
co-founded Marketswitch in 1997, capitalizing on an opportunity to bring
enterprise-scale optimization technology to the marketing process, much
as it previously had been introduced in the supply chain, airline and
logistics industries, and capital markets. Marketswitch is the third
high-technology company led by Drew. Prior to Marketswitch, he also
managed or served in senior staff positions in international growth
companies in technology (including software, telecommunications, and
chipsets) and finance. At age twenty-six, he started the company that
developed and sold the first e-mail service authorized by the U.S.
Congress for constituent communications. He subsequently developed the
first digital, two-way messaging chipset for what became the PDA
marketplace while at Pacific Communications Sciences. In the 1990's he
was president of CHALKE Inc., the largest provider of financial
analytics and simulation software for life insurers, achieving 85% North
American market share and managing the successful sale of the company to
SS&C Technologies. He co-wrote the ebusiness strategy for Thomson
Corporation and was an adviser on financial services industry issues for
Bain & Company. Leveraging his insurance industry experience, Drew also
managed the turnaround and sale of a troubled $1.3 billion life
insurance company. He also founded and is a director of Marketswitch
Japan KK, the company's Japan subsidiary, which delivers demand chain
optimization to the Japanese market. He is a high honors graduate of
Oberlin College, and is the co-author of two issued and numerous pending
patents in the area of marketing and credit optimization. Profile
Mr. Eginton: The company was incorporated on the last day of 1996 and
our purpose since the beginning was to bring very
