Technology >> CEO Interviews >> January 29, 2001

Dennis Herrick – Sento Corporation (snto)

DENNIS L. HERRICK is President and CEO of Sento Corporation. He was earlier Chief Operating Officer and Founder of Triptych CD, a fast paced startup company that grew to over 1,000 employees in four years and became part of the largest, global compact disc manufacturers worldwide. As one of the four founders, Mr. Herrick grew the company to $25 million per year between April 1994 and November 1995 when it was sold. Previously, he was VP and General Manager of Data Products Europe for Xidex, a Fortune 500 computer storage media company. During his tenure, European operations became profitable with sales increasing from $60 million to over $100 million per year in revenue. Formerly, Mr. Herrick was VP of Manufacturing and Research and Development at Xidex. As VP he increased sales from $9 million to over $60 million on an annualized basis. He received a Bachelor's degree from Baylor University and an MBA from Pepperdine University. Profile
TWST: Could you give us a quick overview and profile of Sento?

Mr. Herrick: Sento actually started about 12 years ago as a VAR, and in

1996, Sento did a share exchange with an existing public