Technology >> CEO Interviews >> October 8, 2004
DAVID RATCLIFFE is the President and CEO of Pink Elephant, a global IT
service management company - headquartered near Toronto, Canada. With
over 25 years of IT experience, David is one of the world's leading
authorities in the area of IT service management. Often described as
North America's #1 ITIL guru, he delivered the very first public ITIL
certification class on this continent in the mid-90s. Since then he has
steered the Pink Elephant organization into position as the world's
biggest and most successful education, consulting & managed services
organization dedicated to promoting & demonstrating IT management best
practices. David has been a regular presenter at conferences and user
groups throughout the Americas, Europe, the Middle East, Australia/New
Zealand and Asia. In the process he consistently receives excellent
feedback with audiences typically commenting on his insightful and
practical solutions to real life issues. Profile
what the business and company at Pink Elephant looks like today as well
as enough history to give everyone a context for how it
