Consumer >> CEO Interviews >> December 20, 2004

DAN MCDADE – POINTCLEAR LLC

DAN MCDADE founded PointClear in 1997 with the mission to be the first and best company providing high quality sales opportunities to technology companies that help them fill their forecasts, not just clog up their pipelines. Prior to starting PointClear, Mr. McDade served as President of UST, The Business Marketing Group, a fast growing high-tech business-to-business marketing services firm. The company grew over 500 percent during his tenure. Mr. McDade and his team provided consulting services to leading technology companies including Sun Microsystems, Texas Instruments, Oracle, SAP, and many others. From 1989 to 1991 he was an independent consultant providing direct marketing, telemarketing and new business development consulting services. Clients included Sears, Exxon, Rodale Press, R.J. Reynolds, and the Ritz Carlton. One of Mr. McDade's earliest assignments was to write the business plan that helped the Ritz Carlton formalize its plan to win the Malcolm Baldrige Award. Mr. McDade's background also includes 10 years' experience in the direct mail catalog business. As vice president of Marketing with Jackson & Perkins in Medford, Ore., Mr. McDade ran what was at the time the 17th largest direct mail company in the country. His educational background includes four years as a European history major at the University of Maryland in College Park. After coming to his senses, Mr. McDade completed his education in Accounting from NC State. Profile
TWST: We would like to begin, if you will, with a brief historical

sketch of the company and a picture of the things you are doing at the

present time.

Mr. McDade: We were founded in 1997, for