Technology >> Analyst Interviews >> March 8, 2010

Clear Themes In Business It – Reik Read – Robert W. Baird & Co.

Reik Read is a Senior Analyst leading Robert W. Baird & Co.'s supply chain technology and RFID coverage, an area he has covered for 12 years. Previously, he was a Management Consultant with Ernst & Young. In 2006 Mr. Read was recognized among the "Best on the Street" by The Wall Street Journal, ranking first in the electronic and electrical equipment sector. In the 2005 Analyst Awards, he ranked number one for stock picking in electronic equipment and instruments. He is the publisher of RFID Monthly, and is a regular presenter and panelist at RFID industry events. Mr. Read received a B.S. in economics and an MBA from the University of Wisconsin-Madison. Profile
TWST: Let's start with a brief overview of your coverage areas, including the specific companies you follow.

Mr. Read: I guess I'd break it down into two separate areas, IT services, which would be