Reik Read is a Senior Analyst leading Robert W. Baird & Co.’s supply chain technology and RFID coverage, an area he has covered for 12 years. Previously, he was a Management Consultant with Ernst & Young. In 2006 Mr. Read was recognized among the “Best on the Street” by The Wall Street Journal, ranking first in the electronic and electrical equipment sector. In the 2005 Forbes.com/StarMine Analyst Awards, he ranked number one for stock picking in electronic equipment and instruments. He is the publisher of RFID Monthly, and is a regular presenter and panelist at RFID industry events. Mr. Read received a B.S. in economics and an MBA from the University of Wisconsin-Madison.