Industry & Services >> CEO Interviews >> February 12, 2001

Carlo Di Biagio – Ducati Motor Holdings Sa (dmh)

CARLO DI BIAGIO has been Managing Director of Ducati Motor Holding SpA (DMH) since July 2000. Previously, Mr. Di Biagio was Director of Finance and Administration at the Company since May 1997. Prior to joining DMH, among other things, Mr. Di Biagio held a variety of financial positions at Procter & Gamble, within the budget control, cost accounting, financial analysis and budgeting functions. While at Procter and Gamble, Mr. Di Biagio served as controller, Italy; International Treasury Manager, Cincinnati, Ohio; Chief Financial Officer, Rome; and Division Finance Manager, Central Europe, Brussels. From 1992 to 1996, Mr. Di Biagio was Chief Executive officer of Cesare Fiorucci SpA, a food processing company. Profile
TWST: Ducati.com, founded in July 2000, is a new company in the Ducati

Motor Holding. Start us off with a quick description of its business,

please: what's its mission?

Mr. Di Biagio: As