Healthcare >> CEO Interviews >> January 13, 2000

Bernard Difiore – Benefitmall.com

BERNARD DIFIORE has a unique combination of management experience and entrepreneurial success in the health care and financial services arenas, providing a solid foundation for his most recent role as President and CEO of BenefitMall.com. His successful business leadership of organizations ranging in size from start 'up companies to $1 billion corporations paved the way for Mr. DiFiore to assume his critical role in re-shaping the marketplace for employee benefit products within the 1$ trillion insurance industry. Before joining the company, he served as President and Treasurer of The Aquinas Funds, Inc. and as President of Aquinas Investment Advisors, Inc. During his tenure, Mr. DiFiore created a national financial services company and publicly traded mutual fund. He also was Founder and President of Coordinated Benefits Systems, Inc., where he built a health benefits management company that integrated the management of employee benefit services for self-insured organizations. Mr. DiFiore negotiated the company's successful merger with August International Corporation, where his continued management expertise helped the company grow to become one of the 10 largest privately held health management companies in the U.S. An expert in field, he published a guide to Worker's Compensation. Prior to his work in the employee benefits field, Mr. DiFiore has substantial experience in city administration and personnel management. Key positions held were the Director of Personnel for the city of Dallas, TX, and the City Administrator for the city of Ballwin, MO. Recognized for his accomplishments, he received the Management Innovation Award from the state of Missouri. He also served as an appointee to president Ronald Reagan's Privatization Task Force. Mr. DiFiore earned a Master of Public Administration degree from Syracuse University and a Bachelor of Arts degree in Political Science with a minor in Business Administration from the University of Cincinnati. He lives with his wife and two children in Dallas and is active in civic and philanthropic programs. Profile
TWST: Could you start out with a brief overview of BenefitMall.com the

company's history, services, products, customers, those kinds of things?

Mr. DiFiore: BenefitMall.com is the complete